Snacks cold, mess separate, and everything in its own place. Designed by Charlotte, mum of three.
✓ Insulated pocket keeps snacks cold for hours ✓ Waterproof pocket for wet swimmers and spills ✓ 13 pockets, so nothing sinks to the bottom ✓ Laptop sleeve fits up to 14" ✓ Lightweight, with a cross-body strap
Swap three bags for one, and get asked where it’s from.
25% OFF + FREE SHIPPING
Sale price$134.96Regular price$179.95
Selling Out Fast
This product is in high demand. Based on the sales volume in the past 24 hours, this product is likely to sell out soon.
AU Company
Designed by a mum
Limited Stock
1-Year Warranty & 30-Day Money-Back Guarantee
Love it or get a full refund within 30 days. If anything fails within 1 year, we’ll fix or replace it — free
Dimensions and weight
The bag is 44x20x35 cm 17"x7.87"x13.7"
The bag is approximately 1.4kg
Features
Insulated zip compartment for lunchboxes
Two insulated bottle holders (13cm diameter)
Waterproof wet bag section (for swimwear, sportsgear or accidents)
Front zip pocket for easy access
Two large side compartments with Velcro closure (fits 14" laptop, iPads, books)
Four open mesh pockets inside
Two hidden internal zip pockets
Detachable shoulder strap
Secure top zip closure
Wide luggage strap
Material
Waterproof nylon composite exterior
Soft polyester-cotton lining
The Family bagSale price$134.96Regular price$179.95
An insulated compartment keeps snacks, bottles and lunches cool for hours — so long days out don’t end with warm drinks or soggy sandwiches.
No More Digging for What You Need
Thoughtful internal organisation with two bottle holders and dedicated pockets for a laptop, iPad or colouring books. Everything stays in place and easy to find
Hands-Free Carry for Busy Parents
Wear it cross-body or over the shoulder for a comfortable, hands-free carry — because you always need at least one free hand.
Mess Stays Separate
A water-resistant wet pocket keeps damp clothes, swimmers or leaks away from the rest of your bag. No spills, no stress.
Customer Reviews
Overall rating: 4.9 / 5 from 206 reviews.
I love this bag. It’s become my everyday family essential—practical enough to fit everything I need for the kids, while still looking great. Highly recommend!
LOVE!
Fits everything, food, nappies and bottles! Wouldn't go back to my old bag. Comfortable to hold and straps dont feel like they are going to break even though you can put ao much in it.
Love this bag is the perfect mum bag! You know it's deffenatly designed by a mum. It's huge with so many pockets can carry everything I need but it's so comfortable to carry.
Can't recommend enough, I love love love it!
I have been looking for a lightweight, functional bag for work for ages and then stumbled across the Family bag on Insta. Best bag purchase ever! It’s light, the chocolate colour is gorgeous, it’s comfortable to carry, pockets everywhere so everything has its place and it can take all the stuff I usually take to night shift! Will definitely look at getting another in the stone colour.
The Family Bag by Maesix is an absolute masterpiece in functional design, blending highend aesthetic appeal with pure practical genius. With 13 brilliantly placed compartments, including built in insulated pockets that transition seamlessly from holding colostrum and birth snacks to future milk bottle. it takes all the stress out of packing and organisation. From housing your essential pregnancy paperwork to keeping delicate baby clothes and postpartum gear perfectly separated, it’s the ultimate, timeless staple that every mama needs on her journey from hospital day to daily family adventures
If I had a dollar for every time I’ve been asked about my bag, I could afford a 2nd one! As a toddler mom, I was leaving the house looking I was moving out of it anytime I went out with kiddo for the day. This bag has turned a 4 bag fiasco into a one-and-done pack, and I couldn’t be happier. AND it looks cute. Seriously, why did it take SO long to create this bag?!
This is the best bag I have ever owned. I did lots of research preparing to purchase the biggest, sturdiest, most sleek looking bag for work. I wanted something that I can put everything in since I commute quite a ways and have two jobs. This bag is everything and more. There’s room for everything, so much space! The handles and zippers are strong. There are so many compartments. I swear I can fit my whole life in that bag! If you are wondering if this bag will be big enough, it will be. If you are wondering if it is too big and will look like you’re carrying a duffel bag, it magically won’t be. Get this bag!
My husband now loves it!
Before I bought this bag I showed my husband and said “look how amazing this bag is!”, typically he wasn’t interested and told me I didn’t need it. I bought it anyway! Now, on holiday, we’re using the bag all day, everyday. Now that same unenthusiastic man said… and I quote… “this bag is actually incredible, what a good buy!”
Name a better mum/dad/family bag…. You actually can’t!
À roomy bag with a place for everything. Love the inbuilt cool section for carrying insulin.
It feels really strong and well made.
Comfy straps and good strong zip.
Brilliant.
I just LOVE this bag! Toddler mum of 3 with 1 on the way and I needed something super spacious that holds it all.. I was looking for a while and I'm SO happy I found this one!! It's great quality and came packaged so well in the mail. Thanks Charlotte, you're amazing 🤩
Absolutely love my bag! It’s everything and more! Believe the hype! This bag is worth it! As a first time mum, I tried out a lot of bags and spend a lot of money, I wish this bag was available 2 years ago.
OMG this is the bag I never knew I needed! Especially the insulated pocket is so smart. My daughter is a picky eater and now all the fruits and snacks are still cold when I bring them out. Also the wet pocket, I would have never thought about it but it is genius! I also just really like how it looks, I take this bag with me even when I am just going to work without kids :)
Our family absolutely loves to travel, but if you’ve travelled with kids you know how quickly bags can turn into complete chaos 😅
Before our last big trip I bought the Maesix Family Travel Bag and honestly… it was a total game changer for us.
Everything had its own place from matchbox cars and water bottles to snacks, iPads and headphones. Instead of rummaging through bags trying to find things mid-flight, I knew exactly where everything was. Even better, the kids quickly learned where their things were too.
It made travelling feel so much calmer and more organised, which as a mum is honestly priceless.
If you travel with kids this bag is an essential!
Great bag for little ones, if you need to pack everything/ ie. traveling etc. It's huge and has loads of compartments, which i love, but it lacks structure, which I find annoying. The bag itself isn't rigid, which is great, but if it's open (unzipped)it sprawls out, and that makes it hard to locate things and then close it again. some removable structured inserts for the side walls or similar, would be super helpful for keeping the bag upright, especially when it is being held on a carry-on suitcase. Also the drink bottle pockets, while large enough for a 1L insulated drink bottle, don't have any elastic or drawstring to keep the bottle upright/in place, so other things tend to fall into it and stop you from being able to put your drink bottle in/out in a hurry, which is also annoying personally. The long adjustable shoulder strap has no padding, so it's pretty uncomfortable to use for a long time when its adequatly packed; so a removable shoulder strap would be a great addition also.
I'm being picky and comparing it to my other similar bags, but for the price point, I would expect these things at a minimum. Overall, a good bag, but could be better/improved.
This bag has all the pockets and little sections I need to pack for a 2.5yo and a 9mo - nappies, wipes, snacks, drink bottles, toys and spare clothes. Love that the large section of the bag zips closed with ease, even when full as this is an issue I’ve had with other bags. Thanks for designing something that actually works for the crazy amount of packing required for a short trip out of the house!
I am an elementary school teacher and have bought so many bags looking for the right bag to hold my laptop, papers, lunch, cups, and wallet. This bag finally fits the bill! I only got to use it for the last month of school but I plan to use it next school year and am contemplating getting another one in the cream so I can have options.
This bag is amazing! I can take it to travel, the park, the pool, literally anywhere. Ive got two kids and its perfect. I cannot believe how much it holds!
This bag is significant, but honestly it doesn’t feel so heavy even fully packed! It fits perfectly under an airplane seat and gave me quick access to everything I needed. Now it’s my fully stocked back I keep in the car, but will something I will continue to use because of the insulated side compartment and room! Will be great to grow with the kids.
The bag has been so thoughtfully designed to accommodate all the bits and pieces I need, for a day in the office, weekend sports or just a general day out.
Perfect,
Fits everything and very comfortable to carry. My fav purchase for my little one. Can’t wait to use it when we fly, going to be a game changer.
I really like the bag. Lots of pockets, plenty of space for 2 under 2, and still fits under our double stroller. My only downside is some of the sewing shows fraying or has excess strings, but otherwise the quality is great.
I absolutely LOVE this bag!!! I have been searching for a bag that has everything I need and this one has exceeded my expectations. It has been my everyday teacher work bag. I have also used it for traveling and it fits all of my pouches. I have used it for my tournament weekends and its fits all snacks, water bottles and even my collapsible stools!!! The wet pouch sections have even come in handy when I had to throw a wet bathing suit in it!! I highly recommend this bag to anyone who needs pockets, space, style and comfort!
I use this as a work bag! Perfect for holding my lunch for the day, my wallet, a protein shake and my water! Also carries all of my files and laptop! Love it!!
I love this bag for days when I have both children (baby and preschooler) and we are heading out. I can fit and organise everything into one bag for all of us.
Fits all we need for my family of three girls. It’s larger than my usual bag so I don’t use it every day but love that it keeps everything organised and easy to find. Perfect for travel and long car trips and day outings
Love the insulated pocket! My daughter’s purées were able to stay chilled along with her teethers during our 4 hour train ride and that was such a help to not have to bring an extra bag! Also if you have a baby you know that waterproof pocket is a must as well!
A great bag for 2 or more kids, super capacious (but bulky) with lots of pockets for organised storage.
2 areas for improvement - the insulated bottle holders are ginormous and would only be snug against a huge bottle, and it would be nice to have a strap connector to hold the 2 tote straps together so one doesn’t slide off your shoulder when in tote mode, not cross body carry mode
Great size and colour- love all the different pockets - great for easy organisation, heaps of room for all the extra things my teenage kids need when travelling
A big hit
Love this bag. I’ve already used the insulated pocket more than I thought I would. It’s so nice being able to throw my lunch in there, or snacks for the kids, and go. My only wish was that there were some more external pockets. But there are so many pockets, it’s certainly not lacking.
This is a well made bag. It is BIG. Purchased for auntie duty this summer and it will work well. Tons of well placed, well sewn pockets so things can be very organized. Nice material.
Two recos for a future version of this bag - would be nice to be able to reduce the size (for flights with airline size requirements) with a strap or snaps so it can be smaller as well as full size. Second reco would be to gusset the insulated size - I tossed a large ice pack into the insulated size and wanted to pack two sandwiches that came in boxes and it was hard to get all three items to fit.
This bag is amazing! I honestly can’t recommend it enough! I love it so much, that I bought it in black as well lol.
The family bag is well crafted with great quality materials and fits SO much, while keeping everything organized. I have 3 boys, ranging from 4 months to 6 years old and I’ve gone from having to juggle multiple bags when going out, to needing just this bag for all of our things. The cooler and wet/dry pockets are genius!
While I would prefer not to carry so much stuff, reality is we need to take it all and this bag helps pack it in there now that we have two kids.
It's a bit big to wear for too long, but great in the car or under the pram. Well made. Glad I got it!
I’m Charlotte, mum to three and the founder of MAESIX. This bag started as something I needed myself. A way to stay organised without giving up my own style. Between school runs, coffee stops, and weekends out with the kids, I wanted one bag that could handle it all. Every pocket, zipper, and compartment has a purpose: to make life with the kids just that bit easier
Need help?
Frequently Asked Questions
Will snacks and bottles actually stay cool?
Yes. The insulated compartment is designed to keep snacks, bottles and lunches cool for hours — ideal for school days, outings and long days on the go.
Is there enough space for multiple kids?
There is. The bag is designed for real family life, with room for multiple bottles, snacks, activities and essentials — without feeling bulky.
Can it fit a laptop or iPad?
Yes. The main compartment includes dedicated side pockets that comfortably fit a laptop, iPad or books while keeping everything organised and protected.
What is the wet pocket used for?
The wet pocket has a water-resistant lining and is perfect for wet swimmers, damp clothes, leaky bottles or messy surprises — keeping the rest of the bag clean and dry.
Is it comfortable to wear all day?
Absolutely. The bag can be worn cross-body or over the shoulder and is designed for hands-free, comfortable carrying — even on long days out.
Is this bag suitable for travel?
Yes. The built-in trolley sleeve slides over your suitcase handle, making airport travel, weekends away and family holidays much easier.
Is the MAESIX Family Bag high quality?
Yes. It’s made with premium materials, reinforced stitching and durable zips to handle daily use with kids — from school runs to weekend adventures.
Does the bag come with a warranty?
Yes. Every MAESIX Family Bag comes with a 1-year warranty, covering manufacturing faults for extra peace of mind.
Where is the MAESIX Family Bag designed and shipped from?
The bag is designed in Australia and shipped worldwide. Shipping rates and delivery times are shown at checkout.
How do I clean the MAESIX Family Bag?
The bag is easy to maintain — simply wipe clean with a damp cloth.